Yuga Labs’ Sewer Passes Project Yields $6 Million in Sales in Hours

Bulletpoints:
• Yuga Labs, parent company of Bored Ape Yacht Club, released its Sewer Passes NFT project, which granted holders access to a skill-based game called Dookey Dash.
• The project yielded over $6 million in total sales volume within hours of release.
• Those holding a Sewer Pass can play Dookey Dash from Jan. 19 to Feb. 8, with scores contributing to a broader narrative experience.

Yuga Labs, the parent company of popular virtual world Bored Ape Yacht Club, made headlines recently by releasing a new NFT project – the Sewer Passes. The Sewer Passes grant holders access to a skill-based game called Dookey Dash, and the project yielded over 4,000 ETH (over $6 million) in total sales volume within hours of release.

To be eligible for a Sewer Pass, holders of a Bored Ape Yacht Club (BAYC) or Mutant Ape Yacht Club (MAYC) NFT were able to claim a free Sewer Pass on Wednesday. Those who were able to obtain a Sewer Pass (whether through minting or purchasing on the secondary marketplace) will be able to play Dookey Dash from Jan. 19 to Feb. 8. Scores accumulated from playing the game will then be part of a broader narrative experience called “Chapter 1” at a later date.

The Sewer Passes are broken up into four tiers, based on whether the holder of a BAYC or MAYC NFT also holds a Bored Ape Yacht Club Pass, a Bored Ape Yacht Club Deluxe Pass, a Mutant Ape Yacht Club Pass, or a Mutant Ape Yacht Club Deluxe Pass. The tiers are divided into different levels of rarity, with the most rare tier being the Mutant Ape Yacht Club Deluxe Pass. Depending on the tier and rarity of the Sewer Pass, holders are granted different levels of access to the Dookey Dash game.

The game itself is a single-player platformer, which requires users to navigate an underground labyrinth while avoiding traps and monsters. Players will earn rewards such as exclusive NFTs and virtual currency, depending on their skill level and progress in the game.

The Sewer Passes have been met with widespread enthusiasm, with the project’s success demonstrating the potential for NFTs to become the backbone of new gaming experiences. With the Sewer Passes, Yuga Labs is helping to bridge the gap between the gaming and NFT worlds, and the project’s success provides a glimpse of the potential for NFTs to become a vital part of gaming experiences in the future.